DBP (Deepak Bajaj Properties) required a comprehensive brand identity overhaul spanning logo design, motion graphics, and marketing collateral. The project delivered a cohesive visual system that works across web, social, and print.

Create a premium, trustworthy brand identity for a real estate company that conveys professionalism, luxury, and reliability.

Lead Brand Designer responsible for logo design, visual identity system, motion graphics, and full marketing collateral suite.

Balancing luxury aesthetics with approachability, ensuring brand consistency across motion and static assets, and designing for both digital banners and print formats.

Analyzed competitor real estate brands, studied luxury property marketing trends, and developed mood boards exploring premium typography and color palettes.

Started with logo sketches and typography exploration, refined through client feedback, then expanded into motion concepts and marketing collateral layouts.

• Premium logo mark with luxury typography
• Animated logo reveal for digital platforms
• Comprehensive marketing collateral suite
• Social media banner templates
• Print-ready real estate flyers

• Adobe Illustrator
• Adobe After Effects
• Adobe Photoshop
• Figma

The brand identity was successfully launched across all client touchpoints, receiving positive feedback for its premium aesthetic and versatility.

Client reported increased brand recognition and higher engagement on marketing materials post-launch.

Creating a brand system that spans both motion and static media requires early alignment on animation principles and consistent visual language.